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These changes will be considered and approved through the University's processes to ensure that student assessments will be able to demonstrate they have achieved the expected learning outcomes. If you need (or wish) to improve your English before starting your degree, the University offers a Pre-sessional Academic English course to help you build your confidence and reach the level of English you require. Further information about funding and financial support for international students is available from the UK Council for International Student Affairs. It builds on the module Marketing Research in Practice, where students will have identified a suitable topic for research and produced a research proposal. Students on this course have the opportunity to gain a CIM Certificate in Professional Digital Marketing through the CIM Graduate Gateway scheme. Free car parking at the Kingston Hill campus is available for students of this course. The effective planning creative execution and the use of appropriate media channels and the effective use of advertising can enhance the success of an organisations communications strategy and overall an organisation’s marketing activity. For example, government regulation around future inflation may increase your course fees. Students will be supported in these situations to ensure they are able to make the right choices for their particular circumstances. Identifying students who require this type of support is an important milestone for the University in our journey to ensure equity of access while we continue to deliver our blended approach. try selecting a different study option. In exceptional circumstances the sequence of learning and teaching activities may be changed, e.g. Then follow our vlog where students share their top tips for getting the most out of uni and living in West London. We offer pre-sessional English language courses if you do not meet these requirements. Some graduates decide to continue their studies at Kingston University though doctoral research, and many decide to use the skills they have learned to set themselves up in business. If we have insufficient numbers of students interested in an optional module, this may not be offered. Marketing MSc. It traditionally involves the integration of advertising, sales promotion, public relations and interactive marketing. We offer scholarships for international students including International Ambassador Scholarships worth up to £5,000. re-sequencing those modules that can be delivered more effectively under the current restrictions with those which would be more difficult to deliver, such as practical modules and placements. They were given their brief by the Theatre's chief executive. Home > Postgraduate study > Postgraduate courses > Marketing and Brand Management MSc. Application status Closed. The placement must be approved by the module leader prior to commencement to ensure its suitability. Students should also consider the cost of buying textbooks especially if they are unable to travel to the library to borrow books. Each module is designed and delivered as part of a process that enables you to become confident digital marketing strategists and communications planners. The information above reflects the currently intended course structure and module details. Graduates from this course understand the real business value of brands and have the crucial practical skills needed to develop and manage them professionally. This module can act as a launch pad for a career in market research within the wider marketing industry. More information about international student applications. This will be underpinned by current scholarly research in advertising to gain insights into contemporary and applied practices. Develop practical skills in data analysis to transform this raw data into information that guides marketing decisions. This module explores the central role of digital marketing communications within an increasingly complex marketing mix. Duration 1 year FT, September to September. This means, we may have to use Wednesday afternoons and enrichment week for additional teaching slots. The module critically explores the strategic advertising process, how it fits into a company’s marketing plan, and the role it plays within the marketing communications framework. Global Marketing Management is the discipline of planning, organising and managing marketing resources across international regions, to achieve an organisation's marketing objectives. Your individualised timetable for teaching block 1 (i.e. You will also be able to use the University's support services. You'll become independent and reflective learners, able to continue your learning in your chosen profession. Highly interactive lecture sessions will develop your critical thinking by putting the emphasis on discussion and debate and the exchange of ideas between lecturers and students. For certain courses an inability to attend on-campus learning and teaching activities may not be in the students best interest, as it may impede their chances of succeeding in the course or lead to them receiving a poor learning experience. This module teaches you how to select appropriate research methods and leads to a theoretically-grounded research project which generates findings that inform management decisions. from January 2021) will not be available until the autumn. It provides students with the opportunity to apply their knowledge and skills in an appropriate working environment, and to develop and enhance key employability skills and subject specific skills in their chosen subject. The module is designed to provide students with an in-depth understanding of the buyer decision-making process and the factors influencing consumer buying behaviour. The skills you learn in this module also prepare you for your dissertation. The fee above is the cost per year of your course. We have a range of student accommodation available. Select your desired study option, then pick a start date to Please select when you would like to start: We currently have campuses located in Holloway and Aldgate. We opened a brand new campus in 2015 with fantastic new social spaces to relax in, and specialist equipment for your area of study. As part of this approach, students will also be introduced to contemporary communications theory and practice (both in-house and consultancy), with the expectation that they will examine how these have been recently impacted by new-technology, political upheaval, subsequent changes in consumer perception and disruptive trends in the global economy. We do not anticipate making any changes to module titles and summaries or to the availability of modules as a result of the pandemic. Voluntary placements or field trips may be rescheduled, or, as a last resort, cancelled if it becomes difficult to deliver them and doing so is in the interest of the health and safety of our staff and students. 53 . Understand the strategic challenges faced by brands and their managers. Placements (including work and clinical placements) and field trips included as part of the course will go ahead as planned. Examine how marketing management theories and methods can be applied to ensure long-term success for a broad range of organisations, private or not-for-profit, with a global context. This accreditation has been earned by just 5% of the world's business schools and recognises the high quality and standard of our business degree offering. Marketing Masters UK is a full service marketing and business and product development agency, delivering superior brand experiences to our clients and their needs. Changes can be made to modules as part of normal enhancement processes in order to keep our courses up to date with current developments in that subject area and to provide a high quality student experience. Any changes made to the qualification awarded for the course will be highlighted to students during the induction period. If your course runs for two years or more, you will need to pay the fee for each academic year at the start of that year. evaluate the most appropriate methods of investigation and analysis. Want to know what students really think about the University? Register your interest in studying with us, Please select your entry point to display the fee, Autumn 2020 term dates for undergraduates, Students at our Erasmus+ partner institutions, Frequently asked questions about our events, Apprenticeships information for employers, how to apply information for international students, a minimum of 2:2 (or equivalent) in any subject discipline, a full university application form will need to be submitted which includes a detailed statement to support your application, Mathematics GCSE at grade C (grade 4 from 2017) or above (equivalent), all year (September start) - Tuesday morning. This module seeks to bring general and specialist areas of the course together and enable students to undertake a research on a contemporary topic in depth with the aim of making an effective and practical recommendations on the basis of the research carried out. Find out more about the postgraduate work placement scheme and the costs for the placement year. If you have a question about a course you're interested in then you can call or email us. Additional funding is available to some types of students, such as disabled students or those with dependants. There is also an opportunity to visit the Museum of Brands, Packaging and Advertising in Notting Hill, London.
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